10 JUNE 2013

REN SKINCARE HAS A NEW DISTRIBUTOR IN SOUTH AFRICA

ALCHEMY BUSINESS DEVELOPMENT IS DELIGHTED TO ANNOUNCE THAT REN SKINCARE HAS JOINED ITS STABLE.

Alchemy is a newly formed Beauty Marketing and Distribution company and the brainchild of Karen Laubscher and Sue O’Keeffe, stalwarts of the South African beauty Industry.

Alchemy………. The transmutation of something common into something of precious value – Is it Magic..? Science..? Or a little bit of both..? The Alchemy team brings a lot of experience to the business – sound marketing and commercial principles underpinned by huge passion for the industry and brands.

KAREN LAUBSCHER was, until recently, the Marketing and SalesDirector of Indigo Brands. She spent some twenty five years in the business with numerous brand successes and new product launches to her name: Yardley, Lentheric, Rimmel, Adidas, Sally Hansen to name but a few! Karen’s career took her to Woolworths and she enjoyed a stint in direct sales with AvroyShlain.

SUE O’KEEFFE was, until recently, the Managing Director of Indigo Brands, a wholly owned subsidiary of the JSE listed AVI. For twelve years she led the organization through a huge growth phase delivering strong commercial results, development of the manufacturing facility and brand growth. Prior to that, she was Marketing Director of AvroyShlain Cosmetics and has enjoyed marketing roles at Justine-Avon and Revlon.

Karen and Sue are supported by Rinie Erasmus as Head of Marketing. Rinie was until recently the General Manager: Retail Marketing for I&J and prior to that enjoyed a long marketing career at Indigo Brands in the licensed brand division as well as driving brand development of fragrance, colour and skincare. As a qualified cosmetic chemist she holds a background of knowledge that keeps her a step ahead in the cosmetic industry.

The team is situated in the trendy Upper East Side in Woodstock, Cape Town and will support their sales team with excellent product training and focus them on customer service.